The service
Visibility Score ("the Service") is a website scanning and reporting tool operated by Jeff Brook, trading as Visibility Score. The Service analyses publicly accessible websites and produces structural readiness scores for AI visibility.
By using the Service, you agree to these terms. If you do not agree, do not use the Service.
Your use of the Service is also subject to our Privacy Policy, which explains how we collect and use your personal data.
Who we are
Operator: Jeff Brook (trading as Visibility Score)
Email: [email protected]
The public paid checkout is paused while complete trader information, the order-to-delivery path, and the consumer-law wording receive final review.
Free scan
The free scan is provided without charge and gives indicative structural readiness scores. We make reasonable efforts to ensure accuracy, but free scan results are not guaranteed. The free scan may be subject to availability and may be modified or discontinued at any time.
Where you are a consumer, nothing in these terms affects your statutory rights under the Consumer Rights Act 2015, including the right to services performed with reasonable care and skill.
Paid action plan
The public paid checkout is temporarily unavailable. No new public payment or order is accepted while target-site binding, report delivery and durable post-contract confirmation are verified end to end. The website may show the intended £29 one-time price and planned deliverables for transparency; those statements are not an invitation to purchase while checkout is paused.
Your right to cancel — future one-time orders
If purchase reopens, we currently intend to treat the one-time action plan as a report-preparation service under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. A consumer normally has the right to cancel within 14 days of the date of the service contract without giving a reason.
If you expressly ask us to begin preparing the report during the cancellation period, you keep the right to cancel until the service has been fully performed. If you cancel after work has begun but before completion, you may have to pay an amount proportionate to the work already supplied. The cancellation right is lost only once the service has been fully performed, after you requested an early start and acknowledged that consequence.
For any future order, cancellation instructions and the model cancellation wording will be supplied in the downloadable cancellation information and in durable order correspondence. Any refund due will be made within the applicable statutory period using the original payment method.
Monthly monitoring
Monthly monitoring is not currently available for self-service purchase. The public website does not offer a new monitoring subscription at this time.
Refunds
No new public payments are currently accepted. If purchase reopens, the checkout and durable order confirmation will state the applicable delivery and refund terms before a customer is bound. Nothing in these terms affects statutory rights under UK consumer law, including rights under the Consumer Rights Act 2015.
What the scores mean
Visibility Score measures structural readiness — whether your website is technically configured for AI systems to find, understand, and interact with it. The scores are structural assessments based on automated checks, not professional advisory opinions.
The scores do not guarantee that AI systems will cite, recommend, or interact with your website. AI visibility also depends on factors outside our measurement, including your reputation, content quality, and the behaviour of third-party AI systems which we do not control.
Acceptable use
When using the Service, you agree to:
- Only scan websites you have permission to audit. You may scan your own website, your clients' websites with their consent, and publicly accessible competitor websites for benchmarking purposes.
- Respect rate limits. Automated or bulk scanning beyond reasonable use is prohibited. High-volume and agency access is not currently offered through the public website.
- Not attempt to reverse-engineer, scrape, or extract the scanning methodology beyond what is published in our research articles.
- Not use the Service to harass, defame, or harm others.
- Not submit malicious URLs designed to attack our infrastructure.
We reserve the right to suspend access to the Service for a user who seriously violates these terms, with notice where practicable. In cases of fraud, security incidents, or risk of harm to the Service or other users, suspension may take effect immediately.
Intellectual property
The scanning methodology, scoring algorithms, website content, and brand are the intellectual property of Jeff Brook / Visibility Score. Your reports are yours to use and share as you see fit, including sharing with clients and web developers.
Limitation of liability
Where you are a consumer, the Consumer Rights Act 2015 implies certain terms into your contract with us (including that the Service will be performed with reasonable care and skill and that digital content will be of satisfactory quality). These implied terms cannot be excluded and nothing in this section overrides them.
Subject to that, and to the maximum extent permitted by law:
- We are not liable for any indirect, incidental, or consequential damages arising from use of the Service.
- Our total liability for any future paid action-plan claim will be subject to the terms presented before that purchase and to rights that cannot lawfully be limited.
- The scores and report recommendations are structural assessments, not professional advice. We are not liable for business decisions you make in reliance on them.
Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded under UK law.
Availability
We aim to keep the Service available at all times but do not guarantee uninterrupted access. The Service may be temporarily unavailable for maintenance, updates, or circumstances beyond our control.
Changes to these terms
We may update these terms from time to time. For free scan users, material changes will be reflected in the "last updated" date at the top of this page; continued use of the Service after the updated date constitutes acceptance.
Complaints
If you have a complaint about the Service, please email [email protected] with a description of the issue. We will acknowledge your complaint within 5 business days and aim to resolve it within 14 business days.
If your complaint relates to how we handle your personal data, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Governing law
These terms are governed by the laws of England and Wales. For disputes arising in the UK, the courts of England and Wales have jurisdiction.
If you are a consumer resident in the European Union, the above jurisdiction clause does not affect any rights you have under the law of your country of residence to bring proceedings in your local courts, or to have the mandatory consumer protection laws of your country applied to your contract with us.
Contact
For questions about these terms or the Service, email [email protected]. We will reply as soon as reasonably practicable.