Who we are
Visibility Score is operated by Jeff Brook, a sole trader based in the United Kingdom. Our website is visibility-score.com. You can contact us at [email protected].
What data we collect
We collect the minimum data necessary to provide our service:
- Website URLs you submit for scanning. These are stored to generate your report and track score changes over time.
- Email address (optional). Only collected if you choose to save your results or purchase a report.
- Scan results generated from your submitted URL, including scores and identified issues.
- Payment information when you purchase a report. Payment details are processed directly by Stripe — we never see or store your card number.
What we do not collect
- We do not store page content after analysis. We fetch your publicly accessible pages, analyse them, and discard the raw content.
- We do not use tracking cookies, analytics cookies, or advertising cookies. The only cookies we use are essential for site functionality (session handling).
- We do not collect data from any pages behind authentication or login walls.
How we use your data
We use collected data for the following purposes:
- Providing the service — scanning websites and generating reports.
- Delivering reports — sending your report to the email address you provide.
- Processing payments — fulfilling paid report purchases.
- Service improvement — aggregate, anonymised statistics on scan results help us improve our checks.
We do not use your data for marketing unless you explicitly opt in. We do not sell, rent, or share your personal data with third parties for their marketing purposes.
Third-party services
We use the following third-party services to operate Visibility Score:
- Stripe (payments) — processes card payments securely. Stripe Privacy Policy.
- Resend (email delivery) — delivers report emails to your inbox. Resend Privacy Policy.
- Google Cloud Platform (infrastructure) — hosts our application and stores data. Google Cloud Privacy Notice.
These services process data only as necessary to provide their function to us. We do not share your data with any other third parties.
Lawful basis for processing
Under GDPR and the UK Data Protection Act 2018, our lawful bases for processing are:
- Contract — processing your URL and generating your report is necessary to deliver the service you requested.
- Legitimate interest — anonymised, aggregate analytics help us improve our scanning accuracy. This does not override your rights.
- Consent — for optional email collection and any future marketing communications.
Data retention
- Scan results are retained for 12 months from the date of the scan, then automatically deleted.
- Email addresses are retained until you unsubscribe or request deletion.
- Payment records are retained for 6 years as required by UK tax law.
Your rights
Under GDPR and UK data protection law, you have the right to:
- Access your personal data — request a copy of what we hold.
- Rectify inaccurate data.
- Erase your data ("right to be forgotten").
- Restrict processing of your data.
- Port your data to another service.
- Object to processing based on legitimate interest.
- Withdraw consent at any time for consent-based processing.
To exercise any of these rights, email [email protected]. We will respond within 30 days.
Cookies
We use only essential cookies required for the site to function (such as maintaining your session during a scan). We do not use tracking, analytics, or advertising cookies. No cookie banner is required because we do not use non-essential cookies.
Security
All data is transmitted over HTTPS. Scan results are stored on encrypted infrastructure. Access to personal data is restricted to the service operator. Payment data is handled entirely by Stripe and never touches our servers.
Children
Visibility Score is not directed at children under 16. We do not knowingly collect personal data from children.
Changes to this policy
We may update this policy from time to time. Material changes will be noted with an updated date at the top of this page. Continued use of the service after changes constitutes acceptance.
Complaints
If you are unhappy with how we handle your data, you can contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.