How Visibility Score works

44 automated checks, validated against real AI citations. No black boxes.

Four pillars of measurement

Each page is scored across the dimensions that determine whether AI engines cite your content.

S

SEO Foundation

The baseline every search engine requires. We check whether your page is technically sound and properly structured for crawlers.

  • Meta tags and title optimisation
  • Schema.org structured data
  • Mobile responsiveness
  • Page speed and Core Web Vitals
  • Canonical URLs and hreflang
  • Internal link structure
A

Answer Engine Optimisation

Can AI extract clear answers from your content? AEO measures how well your page serves zero-click and voice search results.

  • FAQ schema and question-answer pairs
  • Featured snippet formatting
  • Direct answer density
  • HowTo and step-by-step markup
  • Concise definition blocks
G

Generative Engine Optimisation

The new frontier. GEO measures whether LLM-powered search engines like ChatGPT and Perplexity will cite your content in their answers.

  • Semantic depth and topic coverage
  • Evidence density (stats, citations)
  • Entity coverage and disambiguation
  • Authoritative language patterns
  • Content freshness signals
  • Citation-worthiness score
P

Platform-Specific Scoring

Each AI platform weights content differently. We score your page individually against the patterns each one prefers.

  • ChatGPT citation patterns
  • Perplexity source selection
  • Google AI Overviews criteria
  • Claude reference patterns
  • Cross-platform readiness grade

Validated against reality

We tested our own score against actual AI citations to prove it works.

0.94
AUC Score
44
Automated checks
912
Pages audited
58
Average score

We tested our Visibility Score predictions against actual Perplexity AI citations across 40 websites. Pages scoring above 70 were cited 3.2x more often than pages below 50. The full validation methodology, including dataset and statistical analysis, is published in our research blog post.

How a scan works

From URL to actionable report in under 60 seconds.

1

Page fetch and render

We fetch your page with a headless browser, exactly as search engines and AI crawlers see it. JavaScript-rendered content is fully captured.

2

44-check analysis

Each check runs independently across our four pillars. Technical SEO checks are deterministic. Semantic checks use AI analysis calibrated against our validation dataset.

3

Scoring and grading

Individual check scores are weighted by their measured impact on AI citation probability and combined into pillar scores, platform scores, and an overall Visibility Score from 0 to 100.

4

Actionable fixes

Every failing check comes with a specific fix: rewritten meta descriptions, generated schema markup, improved content blocks. Copy, paste, publish.

See your score

Free report with all 44 checks. No credit card required.

Get Free Report →

Get in touch

We typically reply within a few hours.