Visibility Score
AI Visibility Benchmark · April 2026
United Kingdom · UK Law Firms (Top 50)

AI Visibility Benchmark
UK Law Firms (Top 50)

April 2026 · 13 firms ranked across SEO, AEO, and GEO visibility dimensions

60.9
Median Score
65.1
Highest Score
49.5
Lowest Score
13
Firms Ranked
64.2
75th Percentile

Score Distribution

0
0
0
10
0
20
0
30
1
40
4
50
8
60
0
70
0
80
0
90
0Score out of 100100

Full Rankings

Sorted by overall AI Visibility Score. SEO / AEO / GEO sub-scores shown.

# Firm Domain Score Grade SEO / AEO / GEO Percentile
1 Baker McKenzie bakermckenzie.com 65 C 81 / 49 / 57 Top 20%
2 Slaughter and May slaughterandmay.com 65 C 77 / 49 / 55 Top 20%
3 Pinsent Masons pinsentmasons.com 65 C 82 / 52 / 52 Above median
4 Ashurst ashurst.com 64 C 75 / 53 / 60 Above median
5 Norton Rose Fulbright nortonrosefulbright.com 63 C 71 / 46 / 58 Above median
6 Allen & Overy allenovery.com 61 C 76 / 49 / 55 Above median
7 Taylor Wessing taylorwessing.com 61 C 57 / 51 / 59 Below median
8 DLA Piper dlapiper.com 60 C 70 / 48 / 52 Below median
9 Clifford Chance cliffordchance.com 60 D 68 / 49 / 59 Below median
10 Freshfields freshfields.com 58 D 67 / 49 / 57 Below median
11 Hogan Lovells hoganlovells.com 56 D 61 / 61 / 56 Bottom 20%
12 Linklaters linklaters.com 55 D 68 / 49 / 50 Bottom 20%
13 Simmons & Simmons simmons-simmons.com 50 D 53 / 44 / 56 Bottom 20%

Methodology

Each firm's primary domain was scanned using the Visibility Score engine — 36 automated checks across five dimensions: SEO (technical foundations, structured data, crawlability), AEO (answer engine optimisation, FAQ structure, featured snippet targeting), GEO (generative engine optimisation, citation signals, entity clarity), Compliance (GDPR consent, accessibility), and Performance (Core Web Vitals).

Scores reflect AI discoverability — how well each firm's content surfaces in ChatGPT, Perplexity, AI Overviews, and Claude. This is distinct from traditional SEO rankings.

Disclaimer: Scores are calculated automatically by AI analysis and 36 technical checks. Results reflect publicly available signals at the time of scanning and do not constitute professional advice, legal opinion, or a comprehensive audit. Rankings are for benchmarking purposes only. Firms wishing to dispute a score or request removal from future benchmarks should contact [email protected].

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